by Bryce Lochmann | Mar 15, 2022 | Business Intelligence, Customer Relationship Management
The rate of data generated around the globe is rising with every passing moment. For this reason, collecting the right data can be a challenging task for businesses. With the total volume of data likely to reach 181 zettabytes by 2025, the task is not going to get any...
by Bryce Lochmann | Aug 23, 2021 | Account Based Marketing, Sales Prospecting
How To Ensure Your MQLs Align With Your SQLs Historically, sales and marketing have a lot in common. They are revenue-centric departments that are critical to rapid company growth. Their actions have direct impact on customer experience and retention. However, they...
by Bryce Lochmann | Jun 21, 2021 | Account Based Marketing, Customer Relationship Management
How can you turn the tide and refill the pipeline to help reach 2021 growth goals? From changing buyer behavior, altered sales cycles, lack of trade shows and dwindling pipelines…marketing departments are fighting a steeper uphill battle with a lower average of...
by Bryce Lochmann | May 18, 2021 | Account Based Marketing
How to turn “we’ll talk it over” into “when can we start onboarding?” Driving new software adoption is a constant challenge in the healthcare field and the struggle is exacerbated right now more than other verticals due to the increased restrictions on your prospects...
by Bryce Lochmann | Mar 8, 2021 | Account Based Marketing
WHY HEALTHCARE SALES PROFESSIONALS TRUST ACCOUNT BASED MARKETING STRATEGIES OVER TRADITIONAL MARKETING The global pandemic distorted financial projections and changed day to day operations for nearly every company. In person trade shows vanished, door to door sales...
