Clinical Lab Products

Go To Source For Clinical Lab Coverage

Clinical Lab Products delivers in-depth coverage of product and technology trends for the clinical laboratory community—and reaches more than 55,000 key decision-makers and influencers. As one of healthcare’s most important intelligence companies, we facilitate the development and rapid adoption of diagnostic tests and instruments into clinical settings, helping to improve testing and diagnostic procedures.

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Annual Content Reach

Website Pageviews
1.1M		Magazine Distribution
200K
Email Distribution
7.3M		Social Impressions
1.2M

Audience Coverage

Website Visitors
381K		Magazine Subscribers
20K
Email Subscribers
35K		Chronicle Health Database
23.5K

Audience Breakdown

    Based on 2021 Internal Metrics & Distribution Data

    Note From Director

    “New, innovative, state-of-the-art—that’s the type of content the CLP team always aims to deliver to our audience on a daily basis on our website and on the printed page. From cutting-edge approaches to testing to the news about the latest piece of equipment or assay to ways to improve business efficiency, if it’s related to diagnostic testing, I want to hear about it and, more importantly, get it in front of our readers ASAP.”

    Clinical Lab Products Staff

    Tim Owczarzak
    President
    MEDQOR’s Clinical Laboratory Division
    Clinical Lab Products
    [email protected]

    Chris Wolski
    Director Business Intelligence: Clinical Lab Technology
    [email protected]

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    Content Development

    Develop the right content to resonate with the right buyers. We work in concert with your team to author and develop premium content marketing assets to drive conversions and increase brand awareness.

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    Content Hosting

    Your customers want to self-educate. Give them content! Content marketing can drive conversions, increase social follows, and improve brand awareness.

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    Podcasts

    Podcast creation and consumption has exploded recently and can play a vital role in connecting with your busy, on the go healthcare professional audience.

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    Surveys

    We’ll put your most urgent questions in the hands of the people who sign off on buying your product.

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    Video Marketing

    75% of respondents indicated that either webinars or videos were the most impactful piece of content they consumed when making a buying decision!

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    Webinars

    Webinars are a great medium to address HCP pain points, share advice, and earn the trust of a potential customer.

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    Website Banners

    Display banners should be integral parts of all online campaigns. Banners drive recall and lay the groundwork for future leads and conversions in broader marketing campaigns.

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    Email Marketing

    Few channels better equip a marketer with such precise targeting, curation controls, and level of engaged audience. Use them to reach your potential buyers and build brand awareness!

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    Programmatic Targeting

    Reach customers across the web. Increase marketing touch points to drive brand recall and nurture engagement.

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    Social Media Messaging

    Social media advertising is a great way to expand your reach and increase touch points with healthcare professionals as they learn about your product or service.

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    Print Marketing

    In a digital age, sometimes it is easiest to cut through the noise with a physical offering. We distribute over a million copies of our magazines and direct mail every year.

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