Content Development

Develop The Right Content To Resonate With The Right Buyers

Content marketing—sharing your brand’s knowledge via videos, white papers, articles, and other mediums—is an extremely effective advertising method because it educates and engages the audience. Content marketing can drive conversions, increase social follows, and improve brand awareness where traditional ad campaigns may falter. A good content marketing campaign resonates.

We work in concert with your sales and marketing team to develop a content playbook. We will review your content library (your website copy, social inventory, videos, sales collateral, etc). If we find a content gap within the playbook, our content and subject matter experts are there to author and develop the missing content for you.

The majority of readers (70%) prefer to learn about a product via branded content rather than traditional advertising.

The MEDQOR Advantage

Customers are constantly providing data through which they can be truly understood. This data yields powerful insight upon which we build integrated strategies for richer, more satisfying experiences that are tailored specifically for your brand. MEDQOR’s editorial team publishes content for your target audience every day. Our team is full of thought leaders providing coverage on what’s happening across all of healthcare right now. We know the industries and we know what resonates.

What message do you want to deliver to your buyers?

 

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