Orthodontic Products

Go To Source For Orthodontic Industry Coverage

Orthodontic Products delivers in-depth coverage of both the clinical and practice management products and services available in the orthodontic industry—and reaches more than 11,000 key decision makers and influencers. As one of healthcare’s most important data companies, we facilitate the rapid adoption of everything from brackets and wires to practice management software into the industry.

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Annual Content Reach

Website Pageviews
567K		Magazine Distribution
58K
Email Distribution
4M		Social Impressions
1.4M

Audience Coverage

Website Visitors
351K		Magazine Subscribers
6.5K
Email Subscribers
14K		Chronicle Health Database
198K

Audience Breakdown

    Based on 2021 Internal Metrics & Distribution Data

    Note From Director

    “For more than 25 years, Orthodontic Products has been the go-to source for orthodontists seeking the latest information on the clinical and practice management products that can help them treat and practice efficiently and effectively. Whether bringing readers insights from some of the top minds in the industry or the latest product and industry news, Orthodontic Products will be a partner as orthodontists navigate their careers.”

    Orthodontic Products Staff

    Mark Horn
    Publisher | President
    MEDQOR’s Orthodontic and Plastic Surgery Division
    [email protected]

    Alison Werner
    Director Business Intelligence: Orthodontics
    [email protected]

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    Content Development

    Develop the right content to resonate with the right buyers. We work in concert with your team to author and develop premium content marketing assets to drive conversions and increase brand awareness.

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    Content Hosting

    Your customers want to self-educate. Give them content! Content marketing can drive conversions, increase social follows, and improve brand awareness.

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    Podcasts

    Podcast creation and consumption has exploded recently and can play a vital role in connecting with your busy, on the go healthcare professional audience.

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    Surveys

    We’ll put your most urgent questions in the hands of the people who sign off on buying your product.

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    Video Marketing

    75% of respondents indicated that either webinars or videos were the most impactful piece of content they consumed when making a buying decision!

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    Webinars

    Webinars are a great medium to address HCP pain points, share advice, and earn the trust of a potential customer.

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    Website Banners

    Display banners should be integral parts of all online campaigns. Banners drive recall and lay the groundwork for future leads and conversions in broader marketing campaigns.

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    Email Marketing

    Few channels better equip a marketer with such precise targeting, curation controls, and level of engaged audience. Use them to reach your potential buyers and build brand awareness!

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    Programmatic Targeting

    Reach customers across the web. Increase marketing touch points to drive brand recall and nurture engagement.

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    Social Media Messaging

    Social media advertising is a great way to expand your reach and increase touch points with healthcare professionals as they learn about your product or service.

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    Print Marketing

    In a digital age, sometimes it is easiest to cut through the noise with a physical offering. We distribute over a million copies of our magazines and direct mail every year.

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