See How Content Marketing Paired With Effective Targeting Provided Great ROI
Cloud 9 is a browser-based practice management system for orthodontics, pediatric dentistry, group practices, and DSOs/OSOs. The client needed help engaging with their serviceable addressable market. The partnership started small in 2019, with primarily a print media partnership and grew to a subscription-based full scale content marketing and prospect enrichment program by 2022. Cloud 9 was able to accelerate market penetration during a time when many healthcare businesses struggled to grow, filling their pipeline and closing business.
Through our dashboard, we have a better understand of what type of content people are responding to… we can go in and slice & dice data as we need to to produce different views & vizualizations to review campaign results and get insights we can use to keep growing our business and reaching our target market” – Matt Bycroft, VP of Sales & Marketing
Download The Case Study And Learn:
- The origins of the partnership
- Early traction and tactics
- 2021 successes and 2022 opportunites