by Bryce Lochmann | Apr 20, 2021 | Account Based Marketing
“This article brought to you by XYZ” is pretty commonplace these days. In fact, consuming sponsored content is so normal now that Nielsen estimates readers spend the same amount of time on the page when reading both editorials and sponsored articles on average....
by Bryce Lochmann | Mar 8, 2021 | Video Marketing
Have you attended a webinar in the last 3 months? What stood out about it? Was it a thinly veiled hard sell or did you get “free” value out of it? Social Media Today reports that 77% of B2B marketers use webinars in their marketing mix and 73% of B2B buyers consumed a...
by Bryce Lochmann | Mar 8, 2021 | Account Based Marketing
WHY HEALTHCARE SALES PROFESSIONALS TRUST ACCOUNT BASED MARKETING STRATEGIES OVER TRADITIONAL MARKETING The global pandemic distorted financial projections and changed day to day operations for nearly every company. In person trade shows vanished, door to door sales...
by Bryce Lochmann | Mar 6, 2021 | Email Marketing
Account-based marketing (ABM) is proven to drive better ROI than traditional marketing methods. Focusing your time, money and content on converting the most promising accounts will align your sales and marketing team’s efforts and create positive ripple effects across...
by Bryce Lochmann | Mar 4, 2021 | Customer Relationship Management
According to IBM, bad data costs US businesses $3 trillion every year. Bad data breaks sales forecasts and undermines your plans for growth. Sales reps spend time chasing out-of-date contacts and leads can’t be properly prioritized, since their firmographics and...
