MEDQOR Insights Hub
The go-to source for tips, trends, and tools for MedTech marketing & sales professionals.
The rate of data generated around the globe is rising with every passing moment. For this reason, collecting the right data can be a challenging...
Aligning your revenue-centric department’s goals is critical to rapid company growth. Break down departmental silos using these simple steps.
In Part 1 of our 4 part MedTech Marketing & Sales Insights Series, Dan Barker CEO of Chronicle Health, and AnnMarie Wills, CEO of Leverage Lab, will provide an overview of account based marketing, why your company needs to implement a program, how to prepare your company to launch a campaign and how to ensure you get the most actionable data possible throughout the process.
Chronicle Health built the world’s largest data platform on HCPs, covering 8.5M healthcare professionals across 800 billion data points. Chronicle Health uses Relationship Intelligence to provide actionable insight by identifying unseen relationships between disparate data sets.
From changing buyer behavior, altered sales cycles, lack of tradeshows and dwindling pipelines…marketing departments are fighting a steeper uphill battle with a lower average of marketing dollars to deploy than ever before.
HCPs time has always been hard to earn and they often view software upgrades as “nice to have” rather than “must have.” How do you cut to the heart of the matter and prove your solution improves patient outcomes while also driving ROI?
You’ve likely heard the doom and gloom about the death of the third-party cookie and the end of cross-app behavior tracking…. Is your marketing strategy ready for the switch?
Sponsored content is 22x more engaging than display ads. Today’s buyers are looking to self-educate and your marketing material needs to enable them to do that on their own time.
Webinars are a great way to build relationships with healthcare professionals. Utilize key opinion leaders and loyal clients to tell your story while also giving attendees free rewarding insights without the pressure of a sales meeting looming over the conversation.
MedTech Marketing and Sales professionals are turning to ABM to generate better leads and improve departmental alignment. Attack problem’s like expanding buyer’s groups and customer journeys, misaligned MQL and SQL definitions and weak prospect insights with account based marketing campaigns.
Segmenting client lists and customizing content for your ideal prospects is a MUST DO for every email marketer looking to build relationships with healthcare professionals today. Here is a list of easy actions you can take to get more out of email campaigns.
Bad data breaks sales forecasts and undermines your plans for growth. Sales reps spend time chasing out-of-date contacts. Your time is wasted and your deals aren’t closed. Here is how you can address bad data and start winning more business with accurate & actionable data.