Shape the Future with Orthodontic Products
The Orthodontic Products editorial calendar outlines the key themes and innovations that will drive the orthodontic industry forward in the coming year. Align your marketing efforts with our content to reach an engaged audience of orthodontic professionals. By strategically positioning your brand within our publication, you can enhance your visibility and influence in the field.
2025 Calendar
FEBRUARY
Features
- Cover Story: Digital Workflow – The Aligner Patient
- Office Design Trends
- ROI and Your Marketing Dollars
- Why Your Practice Needs a Digital Coordinator
- What’s New in Instruments
March
Features
- Cover Story: The Startup Practice
- Tools & Technologies to Reduce Refinement
- The Perfect Patient Consult
- What’s New in Equipment for Your Lab
April/May
Features
- Cover Story: Custom Orthodontics
- 4th Annual Practice Survey
- Marketing Strategy at Every Practice Transition Stage
- The Smartphone and the Orthodontic Practice
- The Ortho Innovators
- State of Sterilization
Bonus Distribution
AAO Philadelphia, April 25-27, 2025
June
Features
- Cover Story: Growth Strategies for the Established Orthodontic Practice
- The Tools You Are Underutilizing in Your Software
- Tips and Tools for Increasing Patient Referrals
- What’s New in Brackets and Bonding
July
Features
- Cover Story: Adapting Your Practice for the Future
- Imaging in 2025
- What’s New in Aligners
- How to Best Utilize CAP in Your Marketing
August – Special Digital Issue
Features
The Well Practice
- Ergonomics: Tips & Tools
- Eye Safety
- Incorporating Sustainability
- Building Your Office Culture
- Preventing Burnout
September
Features
- Cover Story: Digital Workflow – The Bracket Patient
- Salary Trends
- Utilizing AI in Orthodontics Today
- Strategies for Maximizing Every Production Opportunity
- What’s New in Wires
October
Features
- Cover Story: 3D Printing: Lessons Learned and Next Steps to Maximize Your In-Office Lab
- Technology and Patient Engagement
- New Software Integration: Evaluating Your ROI
- What’s New in Office Equipment
November
Features
- Cover Story: Maximizing Your Practice Value Before You Exit
- Sleep Apnea and Airway Management
- What’s New in Patient Products
- Evolving Your Brand
December
Features
- Annual directory of products in the orthodontic space
- Organized by product category, each entry includes a concise product description, manfucturer’s contact information, and product image
- Categories include clinical supplies, imaging, software, practice management services, and products for patients
Print Production Dates
| ISSUES | SPACE CLOSE | ADS DUE | EST ARRIVAL |
|---|---|---|---|
| February | 1/6/25 | 1/9/25 | 2/19/25 |
| March | 2/10/25 | 2/13/25 | 3/25/25 |
| April/May | 3/18/25 | 3/21/25 | 4/29/25 |
| June | 5/12/25 | 5/15/25 | 6/25/25 |
| July/August | 7/14/25 | 7/17/25 | 8/25/25 |
| September | 8/11/25 | 8/14/25 | 9/23/25 |
| October | 9/8/25 | 9/11/25 | 10/20/25 |
| November | 10/13/25 | 10/16/25 | 11/26/25 |
| Dec/Jan (PG) | 11/10/25 | 11/17/25 | 12/30/25 |