Digital & Print Specs
|Ad Unit||Size||File Types||Max Load Size||3rd Party Code||Tracking URL's|
|Billboard||970x250||JPG, PNG, GIF, HTML5||250kb||yes||yes|
|Super Leaderboard||970x90||JPG, PNG, GIF, HTML5||175kb||yes||yes|
|Leaderboard *||728x90||JPG, PNG, GIF, HTML5||150kb||yes||yes|
|Mobile Leaderboard *||320x50||JPG, PNG, GIF, HTML5||50kb||yes||yes|
|Med. Rectangle *||300x250||JPG, PNG, GIF, HTML5||150kb||yes||yes|
|Mobile Banner||300x100||JPG, PNG, GIF, HTML5||50kb||yes||yes|
|Half Page||300x600||JPG, PNG, GIF, HTML5||200kb||yes||yes|
|Ad Unit||Size||File Types||Max Load Size||3rd Party Code||UTM's||Redirect URLs|
|Super Leaderboard||970x90||JPG, PNG, GIF, HTML5||150kb||yes||yes||no|
|Leaderboard *||728x90||JPG, PNG, GIF, HTML5||75kb||yes||yes||no|
|Med. Rectangle *||300x250||JPG, PNG, GIF, HTML5||75kb||yes||yes||no|
|Half Page||300x600||JPG, PNG, GIF, HTML5||150kb||yes||yes||no|
|Wide Skyscraper *||160x600||JPG, PNG, GIF, HTML5||100kb||yes||yes||no|
|Mobile Leaderboard *||320x50||JPG, PNG, GIF, HTML5||50kb||yes||yes||no|
Preferred – HTML – Coded for email standards
Size – 600 x 1500 pixels – recommended
Alternative – Image File (jpg or png)- can only have a single URL link
- Emails should be 600-700 pixels maximum width. This will make them behave better within the preview-pane size provided by many clients.
- Design for simplicity. Use grid-based layers and avoid complicated elements that require HTML floats or positioning.
- Assume images will be initially blocked by email clients, or that certain images—background images, for example—will completely fail to load.
- Don’t design an email that’s essentially one large, sliced-up image. While these kinds of emails look pretty, they perform poorly.
- Use basic, cross-platform fonts such as Arial, Verdana, Georgia, and Times New Roman.
- Don’t forget about the mobile experience! Is your email readable at arm’s length on a small screen? Will the images slow its load time on a mobile device? Are your links easy to press with a thumb?
- Code all structure using the table element. For more complicated layouts, you should nest tables to build complex structures.
- Use element attributes (such as cellpadding, valign, and width) to set table dimensions. This forces a box-model structure.
- Keep your CSS simple. Avoid compound style declarations (IE: “font:#000 12px Arial, Helvetica, sans-serif;”), shorthand code (IE: #000 instead of #000000), CSS layout properties (IE: slot, position, clear, visibility, etc.), complex selectors (IE: descendant, child or sibling selectors, and pseudo-elements)
- Inline all CSS before sending. (Mailchimp will do this for you automatically.)
- Use only absolute links for images, and host those images on a reliable server. (Mailchimp provides free image hosting.)
- Account for mobile-friendliness, if possible. Use media queries to increase text sizes on small screens, provide thumb-sized (~46x46px) hit areas for links. Make an email responsive if the design allows for it.
- Test, test, test. Create email accounts across various services, and send emails to yourself. Do this in conjunction with services such as Litmus.
Leaderboard – 728×90 – (jpg, png, gif)
Max Size – 45kb
Title – 150 Characters
Body – 275 Characters
Contact Line – 125 Characters
Image – 200×200 (jpg, png) Max Size – 30kb
|Ad Page Type||Live Area||Trim||Bleed|
|Spread||15.5 x 10.25||15.75 x 10.75||16 x 11|
|Full Page||7.375 x 10.25||7.875 x 10.75||8.125 x 11|
|1/2 Page (Horz)||7 x 4.875||–||–|
|1/3 Page (Vert)||2.375 x 10||–||–|
|1/4 Page (Vert)||3.375 x 4.875||–||–|