Ad Specifications

Digital & Print Specs

Banner Ads

Website – Standard Banners  

Ad UnitSizeFile TypesMax Load Size3rd Party CodeTracking URL's
Leaderboard *728x90JPG, PNG, GIF, HTML5150kbyesyes
Mobile Leaderboard *320x50JPG, PNG, GIF, HTML550kbyesyes
Med. Rectangle *300x250JPG, PNG, GIF, HTML5150kbyesyes
Mobile Banner300x100JPG, PNG, GIF, HTML550kbyesyes

Website – High Impact Banners  

Ad UnitSizeFile TypesMax Load Size3rd Party CodeTracking URL's
Billboard *970x250JPG, PNG, GIF, HTML5250kbyesyes
Super Leaderboard *970x90JPG, PNG, GIF, HTML5175kbyesyes
Half Page *300x600JPG, PNG, GIF, HTML5200kbyesyes
Med. Rectangle *300x250JPG, PNG, GIF, HTML5100kbyesyes

Programmatic Banners  

Ad UnitSizeFile TypesMax Load Size3rd Party CodeUTM'sRedirect URLs
Super Leaderboard970x90JPG, PNG, GIF, HTML5150kbyesyesno
Leaderboard *728x90JPG, PNG, GIF, HTML575kbyesyesno
Med. Rectangle *300x250JPG, PNG, GIF, HTML575kbyesyesno
Half Page300x600JPG, PNG, GIF, HTML5150kbyesyesno
Wide Skyscraper *160x600JPG, PNG, GIF, HTML5100kbyesyesno
Mobile Leaderboard *320x50JPG, PNG, GIF, HTML550kbyesyesno

*Required Sizes

Email Marketing

Sponsored Blast  

Preferred – HTML – Coded for email standards
Alternative Image File (jpg or png)- can only have a single URL link
Size – 600 x 1500 pixels – recommended

Best Practices
Design
  • Emails should be 600-700 pixels maximum width. This will make them behave better within the preview-pane size provided by many clients.
  • Design for simplicity. Use grid-based layers and avoid complicated elements that require HTML floats or positioning.
  • Assume images will be initially blocked by email clients, or that certain images—background images, for example—will completely fail to load.
  • Don’t design an email that’s essentially one large, sliced-up image. While these kinds of emails look pretty, they perform poorly.
  • Use basic, cross-platform fonts such as Arial, Verdana, Georgia, and Times New Roman.
  • Avoid elements that require Flash or JavaScript. If you need motion in an email, a .gif is your best bet.
  • Don’t forget about the mobile experience! Is your email readable at arm’s length on a small screen? Will the images slow its load time on a mobile device? Are your links easy to press with a thumb?
Development
  • Code all structure using the table element. For more complicated layouts, you should nest tables to build complex structures.
  • Use element attributes (such as cellpadding, valign, and width) to set table dimensions. This forces a box-model structure.
  • Keep your CSS simple. Avoid compound style declarations (IE: “font:#000 12px Arial, Helvetica, sans-serif;”), shorthand code (IE: #000 instead of #000000), CSS layout properties (IE: slot, position, clear, visibility, etc.), complex selectors (IE: descendant, child or sibling selectors, and pseudo-elements)
  • Inline all CSS before sending. (Mailchimp will do this for you automatically.)
  • Use only absolute links for images, and host those images on a reliable server. (Mailchimp provides free image hosting.)
  • Don’t bother with JavaScript or Flash—those technologies are largely unsupported by email clients.
  • Account for mobile-friendliness, if possible. Use media queries to increase text sizes on small screens, provide thumb-sized (~46x46px) hit areas for links. Make an email responsive if the design allows for it.
  • Test, test, test. Create email accounts across various services, and send emails to yourself. Do this in conjunction with services such as Litmus.

Newsletter Banners  

Leaderboard – 728×90 – (jpg, png, gif)
Max Size – 45kb

Multi-Sponsor Text Ads  

Title – 150 Characters
Body – 275 Characters
Contact Line – 125 Characters
Image – 200×200 (jpg, png) Max Size – 30kb

Print Advertising

Print Ad Sizes  

Ad Page TypeLive AreaTrimBleed
Spread15.5 x 10.2515.75 x 10.7516 x 11
Full Page7.375 x 10.257.875 x 10.758.125 x 11
1/2 Page (Horz)7 x 4.875
1/3 Page (Vert)2.375 x 10
1/4 Page (Vert)3.375 x 4.875

Content Development

Develop the right content to resonate with the right buyers. We work in concert with your team to author and develop premium content marketing assets to drive conversions and increase brand awareness.

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Content Hosting

Your customers want to self-educate. Give them content! Content marketing can drive conversions, increase social follows, and improve brand awareness.

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Podcasts

Podcast creation and consumption has exploded recently and can play a vital role in connecting with your busy, on the go healthcare professional audience.

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Surveys

We’ll put your most urgent questions in the hands of the people who sign off on buying your product.

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Video Marketing

75% of respondents indicated that either webinars or videos were the most impactful piece of content they consumed when making a buying decision!

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Webinars

Webinars are a great medium to address HCP pain points, share advice, and earn the trust of a potential customer.

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Website Banners

Display banners should be integral parts of all online campaigns. Banners drive recall and lay the groundwork for future leads and conversions in broader marketing campaigns.

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Email Marketing

Few channels better equip a marketer with such precise targeting, curation controls, and level of engaged audience. Use them to reach your potential buyers and build brand awareness!

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Programmatic Targeting

Reach customers across the web. Increase marketing touch points to drive brand recall and nurture engagement.

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Social Media Messaging

Social media advertising is a great way to expand your reach and increase touch points with healthcare professionals as they learn about your product or service.

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Print Marketing

In a digital age, sometimes it is easiest to cut through the noise with a physical offering. We distribute over a million copies of our magazines and direct mail every year.

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24x7  

Bio Med & HTM

Axis Imaging News  

Radiology & MRI Technology

Clinical Lab Products  

Lab Testing & Technology

Hearing Review  

Audiology & Hearing Aids

Orthodontic Products  

Orthodontics & Dentistry

Plastic Surgery Practice  

Aesthetics & Practice Management

Physical Therapy Products  

Rehabilitation & Orthopedics

Rehab Management  

Pain Management & Mobility

RT  

Respiratory Therapy & Care

Sleep Review  

Sleep Disorders & Treatments